Player Privacy Policy

Welcome to the privacy policy for PricedUp. This page explains how we collect, use and protect personal information when you register, play or otherwise interact with our online casino and sports services. We take your privacy seriously and set out the categories of data we handle, how we use it and the choices available to you.

Types of data we collect

Personal data

We collect the information you provide when creating an account or contacting us. This typically includes your name, date of birth, postal address, email, phone number, identity documents used for verification and payment details needed to process deposits and withdrawals.

Technical data

Technical data includes IP address, device type, browser and operating system, device identifiers, location data (where required for regulatory checks) and log information about your activity on the site. This helps us run and secure our services and to prevent fraud.

Transactional data

We keep records of bets, deposits, withdrawals, game play history and communications relating to your account. This transactional information is used for account management, customer support and regulatory compliance.

How we use your information

We use data to create and manage your account, process transactions, carry out identity checks, detect and prevent fraud, comply with our legal and regulatory obligations, and to provide customer support. We may also use aggregated or anonymised data for business analysis and to improve our services.

Data protection practices

We store data on secure servers and use technical and organisational measures to protect personal information from unauthorised access, loss or misuse. Access to personal data is limited to staff and third parties who need it to perform services for us, and we require appropriate safeguards from those providers.

Cookies and tracking technologies

We use cookies and similar technologies to make the site work, remember your preferences, analyse site usage and deliver relevant content. You can set your browser to reject cookies, but some parts of the site may then be unavailable. Details of the cookies we use and how to manage them are available in our cookie settings.

Information sharing and third parties

We may share personal data with payment processors, identity verification providers, fraud prevention services, regulators and dispute resolution bodies where required. Third parties acting on our behalf are contractually obliged to protect your data and only process it on our instructions.

User rights

You have rights in relation to your personal data including the right to access the information we hold, request correction of inaccurate details, request deletion where permitted, and object to or restrict processing in certain circumstances. To exercise your rights please contact us.

Access, correction and deletion of data

To request access, correction or deletion please contact [email protected]. We will respond in line with applicable data protection practices and explain any reasons why we may need to retain certain records for regulatory or legal purposes.

Privacy policy updates

We may update this policy periodically to reflect changes to our practices. Where changes are significant we will notify you via your registered contact details or via a notice on the site. The policy published on the site gives the date of the latest update.

If you have questions about this notice or how Priced Up handles personal information, contact our privacy team at [email protected].